BOOM: Nike Hits Angry “Peacefuls” With EPIC Response After He Makes “Shariyya Demand”
A Muslim man in New York is angry after athletic footwear manufacturer Nike declined to custom-produce a pair of Air Jordans for him featuring the words “Muslim” or “Islam.”
Forty-year-old Nabeel Kaukab attempted to place the custom order online through the retailer’s NikeID, but was rejected, according to the U.K.’s Daily Mail.
As many people tend to do these days, Kaukab took to social media to vent his frustrations with Nike, writing something of an open letter complaining about the company’s denial of his special request.
“Dear Nike,” Kaukab wrote on Facebook. “I have a sincere question for your Nike ID team. Today, I was trying to buy a pair of Air Jordans and was checking out the customization features, one of which includes the ability to put short text (up to 6 letters) on them. As I was experimenting with different words to customize my shoes, I noticed that for Nike, neither ‘Islam’ nor ‘Muslim’ ‘fit within our guidelines.’”
Listing the various categories in the guidelines under which certain words could be banned, Kaukab continued, “As far as I (or any rational person) can assume, neither word is profanity, slang (appropriate or inappropriate), insulting or discriminatory (more than a billion people globally find identity in being called Muslims).”
“Considering there is no trademark or IP around just the word Islam or Muslim, by process of elimination that leaves your customers to assume only the following: Either you believe the word Islam or Muslim incites violence or they are words that Nike doesn’t want to place on its products?”
Nike’s response to the Muslim man’s question was a resounding nothing, as the company essentially ignored his requests and summarily cancelled the order for the shoes.
Nike is not new to controversy, and sometimes finds itself in conservative targets.
But in this case, in all likelihood, Nike’s response was predicated on the company’s memory of the significant backlash it received from Muslims in the late 1990s after a version of its popular shoe sparked outrage with a stylized writing of the word “Air” that too closely resembled the Arabic symbol for “Allah,” according to the Huffington Post.
That controversy resulted in Nike having to pull nearly 38,000 pairs of sneakers from the global market, issue a formal apology to Muslims worldwide, and even contribute funds for a playground at an Islamic school in the U.S.
This Muslim man wanted to customize his Nike sneakers with the word “Muslim” or “Islam,” but the athletic footwear manufacturer learned its lesson decades ago about offending Muslims, so it’s likely steering clear of the entire matter by refusing to get involved.